ND=Neutral Density. Think of them as sunglasses. Their main purpose is simply allowing less light through to your camera. They shouldn't have any other impact, like coloring, hence nuetral.
In photography there is what we call the exposure triangle. It helps understand the relationship between ISO, shutter speed and aperture. I will try to keep this simple as it relates to our Mavic Air. Aperture doesn't matter, as it is fixed and can't be changed. ISO we want to keep at 100, as it gets noisy fairly quickly when we turn it up. Also, turning ISO up makes the camera even more sensitive to light, which is the opposite of what we try to achieve with ND filters anyhow.
So this leaves us wIth shutter speed as our main concern. When taking a photograph, a higher shutter speed is capturing a smaller slice of time. It freezes motion, as less is happening in that time. This can be a great effect, but sometimes it isn't so good.
For example, when I photograph cars at the race track. If I use a high shutter speed, it freezes the action too well. The cars tend to look like they are parked, not going fast. Slowing down shutter speed gives them a pleasing blur that we see as speed in the picture.
Another example is moving water. A high shutter speed may be desirable to catch the individual droplets. Like a wave hitting a cliff. Other times you may want a slower shutter. A waterfall looks better if there is some motion blur. I use a very dark ND filter to shoot mountain streams. I get exposures as long as 30 seconds. So the water has that extreme silky look.
When shooting still photos with our
MA, its still an artistic choice for the photographer what shutter speed they want to achieve. Since aperture is fixed, and we don't want to change ISO, the only way to change shutter speed is to use an ND filter to control light hitting the sensor. Doubling the ND rating cuts the light in half, so you can use twice as long of a shutter speed. Its totally up to the photographer what shutter speed they want for the photo they want to achieve.
Video is different. At least if you are going for that cinematic look. Part of that look is just what we have seen all our lives. There is a 'rule' called the 180 degree rule, that says the shutter speed should be half of the frame rate. These slower shutter speeds give some of that blur I mentioned earlier. We are used to seeing that blur on things in motion. Its a little subtile, but definitely there. Using this rule makes your videos look like other classic film that uses this rule. It does look good.
Long answer short, you don't NEED to use ND filters. If you are happy with what you are shooting, that is by far the most important thing. If you are trying to achieve certain things in your photos or videos, they are a tool to help you achieve that.