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Private homes used in advertisements

Your "Right of Publicity" is your right to commercialize or profit from your persona or any means such as your home that identifies you to others. The right of publicity is why no one may use the name, image, voice or other identifying characteristic of any famous person – or even non-famous person – in a commercial context without permission. Featuring someones property in a commercial advertisement without consent could very well trigger a "Right of Publicity" claim.
If the home is not the main subject of the scene (you are simply flying over and happen to get a view) then you are fine. I would always seek permission before doing something like that. My 2 Cents.
 
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Your "Right of Publicity" is your right to commercialize or profit from your persona or any means such as your home that identifies you to others. The right of publicity is why no one may use the name, image, voice or other identifying characteristic of any famous person – or even non-famous person – in a commercial context without permission. Featuring someones property in a commercial advertisement without consent could very well trigger a "Right of Publicity" claim.
If the home is not the main subject of the scene (you are simply flying over and happen to get a view) then you are fine. I would always seek permission before doing something like that. My 2 Cents.
I would agree as well. If you are unsure, seek permission. However, if you are in public and it's just a house and no one's house in particular and maybe there are several houses shown, not so much. The problem comes in the commercialization and where you are promoting and advertising and while that doesn't mean every single piece of property that someone owns is covered (like their car and their computer and their bike and their watch, etc), something this is more personalized like a home (as opposed to an apartment front door) may require further scrutiny. Plenty of stock photos available, I would check into those.
 
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The house would be a main exhibit in the advertising. I will approach the owners and maybe offer them my service as compensation. Thank you everyone
 
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I wanted to add that there is SPECIFIC paperwork and forms that need to be completed to make it 100%.
If you have not done so, Seeking the advice of an Attorney would be the smart move.
 
I wanted to add that there is SPECIFIC paperwork and forms that need to be completed to make it 100%.
If you have not done so, Seeking the advice of an Attorney would be the smart move.
That is very helpful. Do you know a name fir the form?
 
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That is very helpful. Do you know a name for the form?
Cafguy has a careful approach to this. You can do it yourself and don’t really need a lawyer in the US, else it depends on the public photography laws of your country. I sell images on two stock sites and there are legally binding property release forms available all over the web and on stock agency websites- Alamy has one you could use for reference for personal use.
 
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See the post Above Thumbswayup
 
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I’m a professional photographer. You’ll need a “property release.” The release will need to be signed by the property owner(s) and you.

To ease the process, the property release, in your case, could state that you are the only person/commercial interest who will use the image; it will also ease their minds if you specifically describe how (print? Web?) you will use the image and for how long (month? Year? In perpetuity?).

And, I’m not a lawyer and I’m not offering legal advice, just suggestions. 😉
 
While it is perfectly legal to Take videos of "What you can see" If "What you can see" is private property or a person, you don't have the right to use those videos in a commercial advertisement without consent.
Unless the property is not "featured" in the video you would need consent and if the property is the Subject or contributes in some way to the main subject of the video ( main Backdrop etc...) you are required to get a release from the owners and or tenants.
eg....
I have every right to take video of you walking down the public street. If it is say a closeup of you walking and you can plainly be recognized, I have no right to take that video of you and sell it commercially.
 
While it is perfectly legal to Take videos of "What you can see" If "What you can see" is private property or a person, you don't have the right to use those videos in a commercial advertisement without consent.
Unless the property is not "featured" in the video you would need consent and if the property is the Subject or contributes in some way to the main subject of the video ( main Backdrop etc...) you are required to get a release from the owners and or tenants.
eg....
I have every right to take video of you walking down the public street. If it is say a closeup of you walking and you can plainly be recognized, I have no right to take that video of you and sell it commercially.
By that standard, there should be no video of Luigi Mangione. I doubt he would sign a release.
 
By that standard, there should be no video of Luigi Mangione. I doubt he would sign a release.
agreed which is exactly why there are exceptions to these different rules that are often mentioned by cafguy. he appears to know all the strict rules but when you are in California, you seem to operate on the "zero tolerance" or "no exceptions" level and therefore often forget to mention what we in the rest of the free states already know. if it is in the public interest and it promotes the welfare of the general public (as noted in the Constitution) then there is nothing that is going to protect a private person or property. In this country, the press is free and they have wide and unfethered berth (and the people are the press). if they find Luigi childhood home, they will take pictures of it inside and outside all day long and you will see those pictures posted in newspapers, on the news programs, in magazines....literally everywhere whether it generates revenue or not and nobody will ask him for permission because they don't need it. that is the exception.

however, I think it was mentioned that someone's ordinary home shows up on the magazine cover then you might have a case unless your home is 100% pink or it has a million Christmas lights, etc. a movie studio making a barbie movie wouldn't use the image and the holiday edition of the jcpenny catalog won't show it on their cover but I wouldn't be surprised if you wound up on the front page of the Star or Us magazines with the title "Pink is Back!" or "Is this a new record?" respectively.
 
By that standard, there should be no video of Luigi Mangione. I doubt he would sign a release.
Not exactly BUT you wont see his image selling soap on T.V. unless he agrees to it.
Mr. Mangione has still not given up the right for his image to be used in any commercial that I know of.
If you are saying that I have every right to shove a film crew into a U-haul and Drive to Phoenix to film my new reality show "Tonys Life" for Bravo without your permission well....We may just be there in a few days....Hows the Parking?
Any juicy Drama we could go ahead and start the writer's with? if not they can Make-up something after all it is reality T.V.
Because I don't need your permission there will be no pay.
P.S. Dont worry about dialog, I'm thinking Bill Burr for that.......But with my budget it will probably have to be Pauly Shore or an unemployed neighbor.
 
Property release? no. You can document what you see.
Tony, you are right about photography in public (at least here in the US) but consider this- we are going to use your likeness for our blue pill ad. We’ll use the photo we took of you out in front of your house, and as both of us were in public, we won’t need any permission and will not be giving you any payments.

See why commercial releases are necessary and required?
 
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Tony, you are right about photography in public (at least here in the US) but consider this- we are going to use your likeness for our blue pill ad. We’ll use the photo we took of you out in front of your house, and as both of us were in public, we won’t need any permission and will not be giving you any payments.

See why commercial releases are necessary and required?
And if the law was never debated we would not have courts. Seeing as how a ED ad and drone photography are rather different though, I do not think anyone is taking that case.
 

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