Since most drone laws in EU are pretty much the same as in Canada and USA, and although that there always will be some imbeciles who will challenge those laws, thus having law makers to reinforce and/or add new regulations, which makes it hard for all of us to enjoy our hobby or profession, it is possible to fly beyond the 500m, if you have a registered crew (which have to be annotated in your logbook) who are in constant communication with the pilot(radio). Most of professional photographers using drone, follow those rules to the letter, since they can’t afford to lose their flying license. Having said that, if you are tempted to fly beyond the limits and get caught, remember that in the long run, you penalize all of us.