- I've found that it's hard to give away product/service. It almost always comes back in something beneficial in the way of current or future business or referrals. Think of it as a proof of concept or a demo for someone who might be interested but isn't ready to put $$ into it (yet). This is not discounting, it's promotion. You're helping someone understand why he needs your services.
- Second recommendation is to pick a market space and concentrate your cold calling in that arena. I've seen too many guys try to throw a buncha stuff on the wall to see what sticks. Don't try to be in all the markets you can think of. Be prepared for cold calling to work only in the long haul. But it works, so make it count where you want to be 12-24 months from now.
- Last recommendation is don't chase the low-end work unless it's for the experience and exposure. I've done some of that and quickly decided to get out it. (But I did learn how to fly close to obstacles doing insurance inspections for one of the "dating service" jobbers though). Let the other guys spend their time trying to be the first to respond to a $100 job an hour and a half away. Invest your time in your chosen market creating your brand awareness (there's that giving-it-away thing again.
BTW -- I don't use my web site for clients to find me. I use it to refer prospects when they want to know what I've done and see what my clients have to say about my services. It's helpful in that regard. I don't spend money on SEO or web designer to make it look spiffy. Just another reflection of who I am.
Good luck........... Bob R.
www.HAWK-i.us