Nick, I find this to be one of the better points made in this thread. To which I would add: helicopter pilots, especially news, fire and sightseeing pilots ARE AWARE nowadays that drones are *out there* ~ especially along a populous beach, such as the one in this video. It baffles me that sightseeing and private heli pilots are not self-regulating and incorporating their knowledge of drones into their flight plans; even just as a matter of common sense.
A year ago I flew over a deserted beach in northern Oregon state, early in the morning. I had changed my initial takeoff location, as I was within four miles of a sightseeing helipad. I contacted the sightseeing company at 6:30am, even though I had moved to a location that was six miles north of them, only because of the altitudes at which I had seen them flying the previous day; easily below 400ft (no BS), right on the shoreline. My call was sent to voicemail, as they did not open until 9:am. I left a message, letting them know of my location and intended flight plan ~ to launch from a deserted beach six miles north of them at 7:30am, maintaining an altitude not to exceed 200ft. The beach was mildly foggy that morning. As I was taking my Mavic out of its case, one of their copters flew very low, inland from the shoreline by at least a hundred feet - at an altitude of, I can only guess, around 300-400ft. I canceled my flight - but was baffled. Assuming they never got my message - they still left themselves no room for error, and no room for a known variable: drones. I continue to wonder when such pilots and organizations are going to realize that their former version of reality has changed, and they must take steps to allow for it.
Now, before I get pissed on here... No, I don't expect fire scoopers (copters) to plan for drones, but they must certainly be aware of them (and shame on any drone operator who launches during an active fire event to get footage). But when every safety precaution was taken by me with regards to the sightseeing company and they continue to be ignorant of the *possibility*.......... The industry is just waiting for its first drone related fatality.