Droning on and on...
Well-Known Member
Sure... for the M30, M3E, etc.Drone Deploy + Pix4d capture + Dronelink + Litchi.... + probably more I do not even know about means that there is a reasonably sized market that desires the SDK.
Anyone actually operating in a profitable capacity doing mapping, ag surveying, etc. doesn't flinch at the cost of the M3E, so if they need it for their business, they get one. With no real complaint.
Do they like spending more? Of course not. Is a few thousand dollars a significant expense, for depreciable capital equipment? Also of course not.
The market for a WP capable drone when professionals are included is significant. Yet, there already is an SDK, a Mavic 3 capable, and plenty of Drone Deploy users quite willing to pay what the feature's worth.
The problem is for hobbyists. WP simply isn't worth to them where the market is pricing it. They won't pay for it. DJI has clearly been separating the professional application from consumer for years with the introduction and expansion of the mini line, in response to these changes in the market.
It's remarkable how all of you, from your desk chair with a bag of Cheetos and no meaningful research, seem to think you know DJI's market better than their army in the marketing department. They have Cheetos too, but access to much much more
To be clear: I am as disappointed about this as all of you are. Where we part is in thinking supporting this feature is trivial engineering and cost-free. I spent my career in tech, first as a support engineer, then development engineer, project manager, engineering manager and ending as COO of a small tech company.
I've seen the product lifecycle in operation intimately, been the decision-maker about exactly these sorts of issues in a growing, evolving market. DJI's decisions in this regard over the last 5 years make perfect sense.
@mightypilot2000 The crying towel suggestion removes you from the Christmas card list.
I feared that might happen, but crying towels are like AA for alcoholics... necessary therapy