It was just a matter of time before the secret slipped out
FOR IMMEDIATE RELEASE
DJI Rebrands as "Deutsche Jet Innovation": Celebrating Precision Engineering & High-Quality Bratwurst Delivery Drones
BERLIN, GERMANY – September 24, 2024 – The world's most recognizable name in drone technology, DJI, has unveiled a stunning rebrand today, announcing its official transformation from "DJI" to
Deutsche Jet Innovation, reflecting its long-hidden origins as a premier
German drone company. The rebranding comes with a commitment to merge precision engineering with cutting-edge aerial technology—plus an unexpected expansion into the bratwurst delivery market.
"We’ve always been known for our technological prowess, but many don’t know our true
heimat,” said DJ...er, Deutsche Jet Innovation CEO
Helmut von Flugmaschine. "It’s time the world realized that every time one of our drones took flight, it was powered by German precision—and maybe a little Bavarian spirit."
Redefining Drone Technology – The German Way
As part of the rebrand, Deutsche Jet Innovation will continue its focus on revolutionizing drone technology but with a
more distinctly German flavor. The new tagline,
“Fly the Ordnung Way,” encapsulates the company’s commitment to unparalleled order, efficiency, and precision in everything it does—from flying through narrow corridors to avoiding any slight deviations in altitude.
Deutsche Jet Innovation will also incorporate
autobahn technology into its drones, allowing them to soar at speeds that previously seemed impossible without breaking any (literal) air traffic rules. Each drone is now equipped with an integrated “Oompah Band” soundtrack feature for that authentic German atmosphere while flying.
Bratwurst Delivered Direct to Your Door
As part of its bold new direction, Deutsche Jet Innovation will also launch the
WurstWings™, a line of drones specifically designed to revolutionize Germany’s beloved sausage industry. With culinary precision matched only by their aeronautical prowess, the WurstWings™ can deliver hot bratwurst directly to customers’ doorsteps in under 15 minutes, with real-time sauerkraut heating technology.
"We're not just delivering drones; we're delivering
culture," says von Flugmaschine. "Imagine getting your perfectly grilled bratwurst dropped off by a machine that embodies the spirit of the German engineering tradition. The future is now—and it’s delicious."
A Commitment to German Efficiency
The move also comes with a promise to improve internal efficiency, modeled after Germany’s much-loved public transportation system. “Our new drone management system will be as efficient as Berlin’s S-Bahn. Well, at least on the good days," quipped Chief Operations Officer
Klaus Schnellflug.
In honor of its newfound identity, Deutsche Jet Innovation is setting up headquarters in a state-of-the-art facility located in the heart of Berlin, next to an artisan pretzel bakery for increased
synergy.
Available Now
Deutsche Jet Innovation’s full range of drones—from their high-speed camera models to their bratwurst-dropping WurstWings™—will be available to the public starting October 3, 2024, just in time for
Oktoberfest.
Media Contact:Franz Luftschloss
Director of Communications
Deutsche Jet Innovation
[email protected]
About Deutsche Jet Innovation
Formerly known as DJI, Deutsche Jet Innovation is a proud German drone manufacturer dedicated to producing the most advanced flying machines in the world. With roots in precision engineering and bratwurst appreciation, Deutsche Jet Innovation strives to push the boundaries of aviation technology while maintaining strict adherence to German efficiency standards.