Adorama thinks this is the DJI E-ND Filter- lol!

[BlairAir]

Someone must have overdid the 2 Martini lunch on Friday. They put up a "New Product" listing for the as yet MIA E-ND we have all been hoping to check out. Except the Photos and some of the description is just the standard DJI Split ND 4 pack. I wrote them and suggested they do an a$$/elbow inventory since they are obviously having trouble figuring out which is which. I mean, COME ON! This is a pro Photography shop? They even have the standard "ask an expert" option. I can only imagine how those conversations will sound.

 

[Suren]

And yet, someone will buy it

 

[mavic3usa]

I think it is understandable that anything Mavic 4 Pro related is being withheld by DJI from US shops so they are basically on their own when it comes to skus, descriptions, etc. Probably. Should they know this is not the eND, maybe so. But these days, professionalism has a new definition. To be fair there is little information on the eND available to reference and when you see that price point and it's OEM DJI which they promised but with only a slight delay...unless you spend a lot of time on the internet, you might not know and think this is it finally ready! Because the msrp of $149 so again, tariff confuses. And there's no way to match up the part # unless you're a genius.

The only mistake I see is the word "electronic" and if they remove it.....Anyone who knows what this is will not be fooled if they buy it and anyone who doesn't know, will be ok with what they get because they believe it's the regular filter so luckily there's time to correct this without too much damage. Doesn't look like they have them in hand just yet so again, the confusion. I see they have all their other filters listed as well.

Sellers had only "heard" about these items and it's reasonable to think DJI wouldn't sell both. Unless the price is such a big difference, simply doesn't make sense to have 2 OEM skus for filters unless the eND is nowhere near ready to go or there is something about eND implementation that we don't yet know about (i.e. for CC only?) Anyway, the Mavic 4 Pro launch was sloppy so par for the course; not surprised.

 

[Wreckhunter]

Someone must have overdid the 2 Martini lunch on Friday. They put up a "New Product" listing for the as yet MIA E-ND we have all been hoping to check out. Except the Photos and some of the description is just the standard DJI Split ND 4 pack. I wrote them and suggested they do an a$$/elbow inventory since they are obviously having trouble figuring out which is which. I mean, COME ON! This is a pro Photography shop? They even have the standard "ask an expert" option. I can only imagine how those conversations will sound.

View attachment 183468

Filters for a product you cant get,makes sense,NOT.

 

[GadgetGuy]

Someone must have overdid the 2 Martini lunch on Friday. They put up a "New Product" listing for the as yet MIA E-ND we have all been hoping to check out. Except the Photos and some of the description is just the standard DJI Split ND 4 pack. I wrote them and suggested they do an a$$/elbow inventory since they are obviously having trouble figuring out which is which. I mean, COME ON! This is a pro Photography shop? They even have the standard "ask an expert" option. I can only imagine how those conversations will sound.

View attachment 183468

Definitely a screw up.

Based upon the photos and the description, this is clearly not the DJI e-ND, which is a single filter, not a "Set" of four filters, and the DJI e-ND starts at ND4, not ND8.

Remove the word "electronic" wherever it appears, and you have a very expensive manual filter set for the Mavic 4 Pro, perhaps mispriced at the anticipated price of the e-ND, which may or may not ever be released.