I've only used their "Powerline II" branded cables. I own several for use in the home and in my vehicle for Android Auto and they all still work like new. I've been buying them since the original "Powerline" series. Any cable that has a tight bend in it or tension on it though isn't likely to last a long time though - not sure what your exact usage scenario is. If you do find that it's getting stressed where the cable enters the housing near one of the ends, you can buy cable savers that look like little silicon springs and prevent the cable from making too tight of bend so they last longer. I have no experience with their braided cables but just looking at them they don't look as durable.