So if I fly and take video and photos and give them to a friend, I'm breaking the rule of 107?
No - you are wrong. Money has nothing to do with it. There is nothing ambiguous about the law on this subject - even the title of 49 CFR 44809 sums it up, and is explicitly defined in 44809 (a)(1):
Sec. 44809. Exception for limited recreational operations of unmanned
aircraft
(a) In General.--Except as provided in subsection (e), and
notwithstanding chapter 447 of title 49, United States Code, a person
may operate a small unmanned aircraft without specific certification or
operating authority from the Federal Aviation Administration if the
operation adheres to all of the following limitations:
(1) The aircraft is flown strictly for recreational purposes.