Putting a Hasselblad sticker on a
MP2 is laughable if you are familiar with Hasselblad. Certainly not unusual in the marketing world though.
CanadaDrone, reading the product and engineering history of Hasselblad, I'd agree it's correct to say the
MP2 camera isn't equivalent to the famous Hasselblad digital backs (which by the way evolved from tech by Imacon, a digital imaging and scanner company HB acquired to survive in the digital age). It's also correct to say the
MP2 camera has a Sony sensor, third party lens, and surely other third party components. And also true that HB has marketed minimally redesigned and rebranded Sony cameras since 2012.
I'm no camera expert, but all of above notwithstanding, it doesn't sound like the
MP2 camera is necessarily totally outsourced, with zero HB or DJI intellectual property, know-how, or hardware or software augmentation. The HB webpage touts the
MP2 camera as the "Hasselblad L1D-20c, a state-of-the-art aerial camera...with the
Hasselblad Natural Colour Solution (HNCS)", at a minimum.
Again, I'm not a photographer, but it seems plausible aerial photo/videography presents unique challenges on optics, stabilization, focus, lighting, color, etc., vs. handhelds, where a DJI/HB engineering collaboration might truly be synergistic. In all complex product categories -- cars, computers, phones, etc. -- first party know-how, design principles, and proprietary IP combine and integrate with third-party components to generate new and better purpose-built products.
Those HB/Sony and Panasonic/Leica handhelds rebrands, and lots of other examples of such "brand disguising" understandably justify some cynicism and skepticism. But at worst, I'd guess this HB L1D-20c aerial camera was outsourced to tightly defined HB/DJI specs, vs. off-the-shelf. That said, if someone knows otherwise that it's simply a third party rebrand, I'll stand corrected.