I mention Autel and everyone who signs the petition should as well. DJI must get really annoyed with mentions of Autel, once a tiny sliver of a splinter in their big toe, but slowly becoming a more painful thorn in their side, that pokes at them, ever more apparent.
Before 2020, DroneAnalyst reports told a story of DJI firming its grip on the industry. While there was a small, 5-point drop in the company’s dominance last year, this year, DJI has witnessed a drastic 15-point drop in the global commercial drone market according to DroneAnalyst.
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DJI’s commercial market share now stands at 54% (by units), with Autel Robotics emerging as the biggest beneficiary of the market shakeup. In 2021, Autel rose to take up a 7% market share, 4 points above any other competitor, with a product suite focused mostly on public safety and creative sectors with
products similar to DJI’s.
Interesting reporting - perhaps explaining the eye watering prices we are seeing on
Mavic 3. Note that the shakeup has been in the commercial sector and DJI probably isn't losing much sleep about the consumer market just yet. But having the bulk of any market is not good for us as consumers, for obvious reasons. So hopefully things continue to get shook up, and the
M3 release missteps are going to add to the drama, in some way yet to be measured, if it is measurable at all. It sure LOOKS significant, but looks can deceive. All I know is, it seems DJI is putting more focus on profits than previously, and that may, ironically backfire, which is the outcome I want to see. Not a mortal blow, but for a company already said to be somewhat stressed financially (said to... whatever THAT means) - it would be sooo nice for them to look at this situation and say "Hmmm. When we offered exceptional value in products, we DID better in profits. When we pushed hard to make more, we did worse. Maybe we should revaluate!" Then they will put a charger perhaps... maybe even an extra set of control sticks in the RC Pro Package that's $1200 and comes with neither. Right about the time monkeys come flying drones out my butt. Apple might get away with this stuff, hopefully DJI and other don't succeed at these kind of incessant profit motivated
everything.
mavicpilots.com
