Well, I was on a shoot with an associate. We were shooting several days in Detroit for the tourism bureau, so we were getting a day rate and they got use of all images we turned in as part of the shoot. So, not as much as Id’ve liked.
But I was very proud of how it got used.
I’d only had that P3P a few months at that point.
Definitely cool to be driving on the tollway around Chicago and see a billboard with your photo on it 55’ wide…
Ahhh, I see. I have been a photographer for years. A little tip, your day rate does not include images, your day rate is simply the cost of you turning up with your equipment and taking loads of photos that they want you to take during that predetermined amount of hours which equals a day.
There should then be a separate charge to them for the use of each image they want and under that section, there should be another column to specify the way that image will be used by them. Inside a magazine or on a web site page it is X amount of dollars. A front cover use on a magazine would be more expensive, of course, or a back cover, slightly less expensive. Then you specify if this is a one time use charge or multiple use charge over a pre-determined number of days, for that same type of use.
So you could specify that they have use of your images for 3 months or six months or 12 months. After that, they have to pay again, if they wish to use the same images next year for what ever. Obviously a billboard use will be much more money that if they used the image in a website campaign or in a magazine. That stops you getting taken advantage of by a corporation who thinks they can have use of all that you shoot just because they paid you a day rate. Plus, you NEVER give up the copyright to any image, unless they are paying you a ton of money for that copyright.
It's great to see your images used out in the open like that but remember, they have a big budget for doing such a thing and they normally expect to pay a lot of money for such image use. If they can screw a newcomer over for cheap images, they will do that. You might even consider having a special rate for the use of your panoramic images, over your standard single frame images. Be sure to research these categories and prices next time you do such a job. You can always ask them for the rates they have paid other professional photographers on a job, so that you can determine if their pay scale falls in line with what you expect to get out of it. If they will offer that, you might find they expect to pay far more than you thought your images were worth.
Do not undersell yourself. If you don't value yourself and the work you produce, they definitely won't value your work. Do not give them discounts, give them added value. So instead of reducing the price for an image, tell them if they pay this much for a few images, they then get added value of being able to use a few other images for other use, for example. Of course, you can give volume discounts, such as one image costs X and 5 images cost XX and 10 images cost them XXX. Once they see that you will charge a low price, it will be very difficult for you to ever raise your pricing. Remember, a day rate is just the cost of turning up and taking photos with your equipment, it never includes images as well. That is a separate item of value, unless of course, you have negotiated a special higher day rate that would include a limited number of images, but best not to do things that way.
