Yes. Although it is probably $100 over priced it fits a very important niche for me. I own a Mavic and a couple Tiny Whoops. The Spark is a great in between quad and offers two things that neither the Mavic or Tiny Whoops can provide.
1) I am looking for a small backyard FPV quad (speed not important) that I can zoom around the yard or park without disturbing anyone. Most options for this are about $300-$400 without a controller and only give around 7 minute flight times. The Spark is definitely slower but gives twice as much flight time, has much longer range and provides better video transmission. The Spark is magnitudes better than other options in this space based on what I want (not necessarily what others would want).
2) An even more compact drone to carry literally everywhere that offers the ability to get a few minute video of whatever I am near. As an example, I was in Hilton Head at the lighthouse and would have loved to get a quick video of that. Even with the Mavic being relatively small, it is still intimidating to a lot of people, so I didn't bring it out and missed a great opportunity. I think the Spark would have been great in this situation. I think most people will view it as just a toy that can't really hurt anything, and wouldn't think twice if I launched it for a quick video.
On top of these you get everything else the Spark offers. I think the price is fair (not cheap) for what you get. My pre-order has been in since about a minute after they launched on their website.