Just watch a few of his videos and you will understand. He is a really good video maker. Watch the one of him snowboarding in times square and being filmed by his drone.
I DID watch a few of his videos. I chose them based on the titles of the videos. They were all clickbait. Mostly him walking around in NYC, or LA, or showing him getting ready to go to one or the other, as he talks about something, and then it's over.
Click
Bait.
And it gave him more "views" and more income. He doesn't care if you like him or just come to laugh at him, it's viewership.
I'm not saying that it isn't work being a celebrity "just for being a celebrity". It takes real work and hours to produce content to get the clicks. I'm just saying that in the brief time I took to watch a half dozen videos, there was nothing interesting about the content. Just me... waiting for him to do something... and it never happened.
Maybe my sample size was too small. But I don't intend to give him more money just to prove to you that I found something interesting there.
Compare that to, say, "
SmarterEveryDay" where he takes a topic, spends time and energy setting it up, and does something interesting with it. Every time. OK, maybe he relies on slow-mo too much these days, but he tries to apply a scientific concept and put it in plain words or illustrate it via video.
And then there's
Veratasium, another video blogger that is even more steeped in science. Great stuff.
Of, you can take a guy who gets free gear and treats it like crap. He plays to the average IQ. That's why he gets so many viewers.