OK, so in my case, I flew my drone and took a picture, with 100% intent as part of my personal photography enjoyment. When I got home I looked at the photograph and said to myself "wow, this is a really nice photo, good job!". Later that day I was watching the local news and saw "Send us your photos, we would love to show them on the air!" I then thought back to my nice photo from earlier that morning and decided to share it with the local news outlet, hey why not! The local news outlet shows the photo. Since the thought of submitting or sharing my photo with anyone never crossed my mind that morning, hence was not part of my intent whatsoever at the time of the flight, I think I should be OK as recreational operator. Now, going forward... my intent has changed somewhat based on my initial positive experience, as now my thought process is that I am going to fly the drone, take some pictures AND if I get a good one, I will share it with the local news outlet, given they really liked my initial photo. Because of my new intent, I am now considered a non-recreational operator as technically I am intending to "self promote" my good photo, and/or the news outlet can use my photo to commercially benefit themselves, RIGHT? At the end, it comes down to this "When in doubt, fly under Part 107" Last, as someone already stated, my history (multiple featured photos) is working against me here. Break over, back to my 107 refresher....