As a retired helicopter pilot, I have seen the St. Elmo's Fire (Google it) from the carbon fiber blades, even in the absence of a storm, and more spectacular in the charged air near a storm. And it can and does affect the blades. I'm betting this was an electrical event. It is amazing what mother nature can do when you least expect it.
I agree it looks electrical - I just can't figure out how it happened. Conductive components, such as carbon fiber, behave differently from dielectric materials such as regular plastics, so I'm not surprised that you've seen effects on blades.