I was being a bit facetious with this response, but that really is pretty much what's going on.
There once was a time when companies had a reputation to uphold, and you could place a certain amount of trust in them because it was important for them to have that credibility and trust. It took a big investment in capital to set up and staff a company, and the owners had a vested interest in making sure that they had a return on that capital - that meant staying in business long enough to earn sufficient revenue to at least cover that setup cost.
The Internet has changed all that. The creation of online marketplaces like Amazon and the web sites for major retailers like Walmart, Home Depot, etc. allow any Tom **** or Harry to set up shop for virtually nothing. They have no investment to pay back, and therefore no motivation to build trust. If their business fails, it hasn't really cost them anything.
Sad to say, but a new business model has emerged where unscrupulous people set up the shell of a company, advertise products, collect from unsuspecting customers, and when the complaints start rolling in they just shut it down and then move on to the next company.
This is why a savvy customer will buy not only a reputable brand, but make sure it's being sold by a reputable retailer. When you're in an online marketplace, double-check to make sure who's actually selling it. Half the stuff sold on the Walmart web site is coming from third parties you've probably never heard of. Same goes for Amazon. I always look for "Sold by Amazon" on listings to try to avoid scams.
Today, more than ever before, it's "
caveat emptor".