strategy

Happy Weekend Dronists! So you want to be a media creator influencer! After 15 years in major market radio and television, I can sure tell you a thing or two! Some great achievements - some not so great moments! In today’s digital age, where social media platforms have become powerful...

Happy Weekend Dronists! "Information is power!" In this article, we delve into the dynamic world of drones, exploring the current state of the industry, market trends, and growth forecasts. As a leading authority in the drone business strategy sector, we provide valuable insights and detailed...

Happy Wednesday Dronists! Embarking on a journey from being a drone photography hobbyist to a professional can be an exhilarating and rewarding experience. The captivating world of aerial imagery opens up a realm of creative possibilities and business opportunities. In this article, drone...

We all know that being a responsible drone pilot means adhering to regulations and guidelines to ensure safety in the skies. However, mistakes can happen, and it’s important to know how to address and rectify such inadvertent violations. In this article, we delve into the story of a drone pilot...

Happy Mother's Day! How far away can we really safely see our drone in flight? Considering the airframes of DJI's Mavic 3 or Air2S, I feel like 800 feet (245 meters) is about the safe visual max - with or without VOs. I wonder if regulators may wind up imposing distance limits based on the size...

Happy Weekend Aviator Cohorts! “The business you save may be your own.” As the popularity and use of drones continue to grow, so does the importance of drone insurance for commercial drone pilots. Drone insurance provides financial protection and liability coverage in case of accidents or...

Happy Wednesday Airmates! The commercial drone industry has seen explosive growth in recent years, with drones being used for everything from aerial photography and surveying to package delivery and search and rescue missions. As the demand for drone services continues to rise, so too does the...

Happy Tuesday! Selling drone services can be a challenging task, especially when faced with rejection from prospective clients. However, a skilled drone pilot knows that a “no” doesn’t always mean the end of the conversation. These 14 step-by-tips are presented to help you turn a "NO SALE" into...

Happy Monday! In today’s digital age, email marketing has become an essential tool for businesses to connect with their audience and promote their services. As a commercial drone pilot, email marketing can help you reach potential clients and establish long-term relationships with your existing...

Happy Sunday! It's no real epiphany that both large and small businesses alike are facing obstacles which has caused some pushback when adopting drone technology due to factors such as high start-up costs, confusion over the technology, changing regulations, difficulties in hiring and training...

Happy Saturday Dronist Brothers and Sisters! To start or grow a profitable drone service business, it is important for commercial drone pilots to continuously fill their prospect pipeline. The success of their business depends on how well they communicate their brand's message to prospective...

Happy Weekend Aerial Cohorts! Drone pilots who are looking for new clients can use cold-calling to reach them (and that's what many do). But when making your approach it’s important to have a clear, confident, and effective approach to grab their attention and leave a lasting impression. This...

Happy Tuesday! Over the past few weeks, some of my cohorts in our community and beyond asked if I would prepare a brief, but meaningful paper on marketing strategy for commercial drone pilots. First, thanks for the kind encouragement and friendship! (It means the world.) Second, I have drafted a...

“Always stay one step ahead of your competition – three steps would be even better!” Hello friends and Mavic Pilot flying cohorts! As our commercial drone industry continues to grow, it becomes increasingly important for us drone pilots to differentiate ourselves from our competitors. By...

Happy Sunday! Brand building is crucial for drone pilots providing commercial drone services. By creating a unique brand identity, they can differentiate themselves from competitors, communicate their value proposition, and build trust with customers. To establish a brand, pilots should define...

Happy Saturday! I was recently asked to deliver a presentation on the topic of mitigating business risks for drone pilots, specifically in regards to public engagement and potential confrontations. Unfortunately, encounters with unexpected individuals can sometimes escalate into uncomfortable or...

Happy Wednesday! Drones have become an essential tool in various industries, including commercial photography, surveying, and inspection. However, as their usage continues to increase, concerns about safety, privacy, and nuisance have prompted state lawmakers to address the regulation of drones...

Happy Monday! As commercial drone pilots, we know that the industry is constantly evolving. With new technologies, regulations, and market trends emerging all the time, it’s important to stay ahead of the curve to ensure the long-term success of our drone service business. One way to do this is...

Happy Saturday! As you are keenly aware, the sale of any drone product or service is contingent upon a purposeful marketing approach. Without it, no sales can be expected. Here is an exploration and application of a well-defined and executed marketing mix to help market the unique drone...

Happy Tuesday! In today's hectic and zany business arena, starting any business can be challenging, but starting a drone photography business takes it to a whole new level! As a commissioned report, I prepared a brief business start-up overview for all the passionate drone pilots out there who...