@dronelink
Since we are all into IT product management , here goes:
I think you have a major opportunity here to push forward your product.
I was not even aware of your product or the concept based on which it is based and I have been scanning all fora and communities for months to understand what is out there.
Being aware of this competitive advantage you have , you could either launch a campaign in advance of the SDK or if you would be unsure about the virtual joystick support (which seems to be basic and highly unlikely not to be supported) to have it ready for launch upon confirmation.
Having some professionally made youtube clips demonstrating basic uses cases (timelapse of a constructions lunching a photo mission once per week for example) you could tap into the MM community thirst for some flight intelligence . At this point you can compete with the established names and make your brand name go viral. I understand the MM segment may not be your major target group but this market must have been so easy for you to capture that would be a same to bypass. Besides the revenue boost , having your name discussed increases your brand capital and this is only good for whatever other goals you may have .
Moreover if you see the MM stream picking up, why not make it a major product line , provide follow me and other advanced things.
You have reacted very fast and adjusted for the SDK release - well done.
You still have time to up your game and take full advantage of the opportunity here.
You have a unique proposal and you should make the most out of it, everyone wins from that, you as a company and we as consumers.