Why is there such hesitation in acknowledging that some Chinese companies are, in fact, paying tariffs?
Its because the tariff is paid by the importer. Whether they are an American company, a Chinese owned company, or an individual citizen, it makes no difference. The importer pays the tariff.
You are fixated on when the product is going to be sold through DJI's own store. In that particular case, then they are the importer and pay the tariff and add it (or a portion of it) to the price they list.
But the consumer is ultimately paying the tariff that has been added to the normal cost of the drone.
Let's look at the example of a DJI dealership instead of the DJI store. (It works the same, but maybe it will be more clear this way.)
Let's say DJI charges the dealership $1000 for a drone and the dealership sells it for $1299. Now, with the tariffs in place, the dealership still pays DJI $1000 for the drone. But now they also have to pay the US tariff of $1450 (145%) making the cost of the drone $2450. Then they list it for $2749.
DJI is making the same amount, and the dealer is making the same amount. But the consumer is now paying $1450 more. And that is because they are reimbursing the dealer for the tariff that they paid.
What is likely happening in the case of DJI, both their own store and with dealers, is that DJI is discounting the price of the drone to some degree in order to soften the cost when the tariff is added. They can only do that to some degree. The drones cost something to manufacture and loosing money is not a good business plan.
If you want to say that "DJI is paying the tariff" because they are softening the tariff by discounting the drone, then go ahead. But in the simplest terms, A tariff is a tax placed upon the import of an item, and it is ultimately passed on to the final consumer of that item. Along the way, middle men can choose to pay some of the tariff themselves in order to make a sale. But if any of the tariff is passed on, the consumer is ultimatley paying it if they choose to purchase the product.