For what it's worth, I just tried playing some of these 4K sample videos on my new machine at work and they played fine. Even in the default movie viewer. So that would lead me to believe that the video files themselves are just fine - just as many of you mentioned. It's my older equipment that won't play it smoothly.
Here are those specs:
HP ENVY 750se Desktop PC
Product number: N3G97AV#ABA
•24GB DDR4-2133 DIMM (2x8GB+2x4GB) RAM
•2TB 7200 RPM SATA 6G Hard Drive
•6th Generation Intel(R) Core(TM) i7-6700K processor quad-core [4.0GHz, 8MB Shared Cache]
•6GB Nvidia GeForce GTX 980Ti [DL DVI-I, HDMI, DP, DP, DP]